SoFi® shines in the educational department with its SoFi® Learn section, a comprehensive guide to financial literacy. This resource doesn’t just cover investing basics — it also provides insights into credit cards, insurance, budgeting, home buying, and more. As our pick for Best All-In-One Financial App, it offers far beyond investing. However, keep in mind that SoFi® is an online-only platform, so its customer service experience is crucial. While phone support is unavailable on weekends, they make up for it with 24/7 chat support, which can be a lifesaver when you need quick assistance.
Best for advanced mobile trading: Webull
We reviewed each company’s customer support structure, available avenues of communication and app reviews. It offers $0 stock and ETF trades, $0.65/contract options trades, $0 Fidelity mutual fund trades, and some 3,300 NTF mutual funds. Beginners and buy-and-hold investors will likely find all the tools they need within the web platform, including screeners, educational content, and in-house and third-party research. More advanced and frequent traders can use Fidelity’s Active Trader Pro platform, which offers more bells and whistles and a customizable layout. We currently rate Interactive Brokers as the best stockbroker in America based on our pricing, market access, margin and customer reviews matrix. We’ve compared and tested the best major American stock brokers that offer online stock trading and investing as well as other peripheral products such as ETFs (exchange-traded funds), options and futures.
Also Good for Cryptocurrency Trading
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- Interactive Brokers (IBKR) has a comprehensive selection of investment products, and you can expect to pay low or no commissions.
- Explore our top-rated beginner-friendly platforms below to find the one that fits your needs.
- Fidelity, Vanguard and Robinhood are all examples of online brokers.
- Investors can buy stocks and ETFs without commissions and start with as little as $1.
- Fidelity makes investing easy with $0 commission trades, powerful tools, and 24/7 support.
Commission
Brokerage firms we label “full-service brokers” are more closely related to the stock brokers of the olden days. Full-service brokers employ human brokers who help you trade, choose mutual funds, or create a retirement plan. It’s a comprehensive financial service provider, giving you access to a variety of account types, including the Schwab Bank Investor Checking™ account, CDs, and credit cards. For personalized help managing your accounts, Schwab also has over 300 branches across the country.
SoFi Active Investing
Charles Schwab is another giant in the brokerage world, known for its user-friendly platform and commitment to investor education. Schwab is a good option if you’re looking for a balance of value and best brokers for stock trading support. IBKR has clients in over 200 countries and territories who can trade stocks, options, futures, currencies, bonds, funds, and more on 150 global markets. It also has hundreds of order types, advanced charting tools, real-time news, and more. With its beginner-focused features, comprehensive educational offerings, and low-cost structure, Fidelity is an excellent choice for new investors.
- You’ll want access to a wide range of futures contracts, as well as tools for analyzing market trends.
- Vanguard is known for offering low-cost investment options, and is especially popular for its index funds, which are great for long-term investors.
- Brokerage firms we label “full-service brokers” are more closely related to the stock brokers of the olden days.
- While we strive to provide a wide range of offers, Bankrate does not include information about every financial or credit product or service.
There is no longer a real minimum to start investing in the financial markets. With many brokers offering margin accounts with access to fractional shares and no required minimums, you can open and fund an account with any amount of money. If you don’t have a lot of money to invest, however, it will influence how you approach the market. Although you could invest $1 in fractional shares of a specific stock, the better approach with limited capital is to use ETFs. Penny stocks are notoriously volatile, so you need a broker that allows direct market access and fast execution speeds.
While it has a web-based version, Robinhood is best known for its mobile app, which has the simplest, most user-friendly design of any broker on this list. For this reason, Robinhood is especially popular among younger (mobile-first) audiences. Also like Fidelity, Schwab has embraced the times and continued to improve its technology offerings and the user experience of its web and mobile platforms. Also, for algorithmic traders, IBKR offers a suite of pre-built algorithms and a complete list of API languages.
The brokerage landscape has changed dramatically over the years, with firms expanding their services and lowering costs to stay competitive. This benefits investors, who now have access to similar and competitively priced products across the financial planning world. Blain Reinkensmeyer, co-founder of StockBrokers.com, has been investing and trading for over 25 years. After having placed over 2,000 trades in his late teens and early 20s, he became one of the first in digital media to review online brokerages. Today, Blain is widely respected as a leading expert on finance and investing, specifically the U.S. online brokerage industry.
Specialized Brokerage Platforms for Niche Investing
Our aim is to maintain a balanced best-of list featuring top-scoring brokerages from reputable brands. Ordering within lists is influenced by advertiser compensation, including featured placements at the top of a given list, but our product recommendations are NEVER influenced by advertisers. Fidelity earns its spot as the third-best brokerage account for 2025 and distinguishes itself as one of the most versatile online trading platforms I’ve tested. Another way of looking at that, however, is that a brokerage account sitting full of uninvested cash isn’t at risk of making any money either. You can use strategies like asset allocation and diversification to reduce the risk of you losing money, but you will never fully eliminate it without also eliminating your chances of making a decent return. Chuck Schwab and his partners formed First Commander Corporation in April 1971, and later changed the company’s name to Charles Schwab & Co., Inc. in 1973.
Best for active trading: Interactive Brokers
You can lose money buying a bad investment, but you can also lose by buying a good investment at the wrong time. Investment decisions should be guided by extensive research and careful consideration of your risk tolerance. When it comes to the financial markets, there are endless possibilities for making and losing money.
It’s worth noting that Interactive Brokers is considered one of the best for international trading. Roth IRAs can be a powerful tool for retirement savings, especially for younger investors who have many years of potential tax-free growth ahead of them. The flexibility and tax advantages make them a popular choice for those looking to secure their financial future. Roth IRAs are funded with after-tax dollars, but the big benefit is that your earnings and withdrawals in retirement are tax-free. This can be a huge advantage if you expect to be in a higher tax bracket later in life.
Active vs. passive investing
Of course, there are risks involved, but the potential rewards are also significant. Interactive Brokers (IBKR) caters to more sophisticated traders with its powerful platform and low costs. If you’re an active trader or need access to a wide range of international markets, IBKR is worth considering. Like Robinhood, Moomoo has well-designed mobile and web-based applications. But they’re also packed full of useful features for traders including charts, real-time news, and Level 2 data. Robinhood is the easiest place for new investors to open a brokerage account and start investing.
Prospective customers should note, however, that crypto spot trading still isn’t available, but spot Bitcoin and Ethereum ETFs are offered. Some online brokers have been around for decades, while others are newer to the investment scene. You don’t need to rule out new brokers, but you do want to understand their track record and overall financial stability. For example, more established brokerage firms often have more cash on hand and will impose fewer trading restrictions. You can sell your investments at any time and can transfer funds in and out of the account.
Through this all-encompassing data collection and review process, Investopedia has provided you with an unbiased and thorough review of the top online brokers and trading platforms. Yes, you can actually buy and sell stocks without a broker, but it is not a common approach these days. Some companies still offer direct stock purchase plans that allow you to buy shares directly from the company. Companies administer these plans according to internal rules, and some are only open to company employees. You need to contact companies to find out whether they offer a direct stock purchase plan and what the terms and conditions are.